My cousin Joost about Art and AI: less with more

This is a repost of a LinkedIn article by Josie Gibson, summarizing a call about Art and AI with my cousin Joost, former senior curator at the Royal Museum of Fine Arts in Brussels. Joost is an expert in the paintings of the Old Masters, and he also serves as a Vice President of the UNESCO International Committee on the History of Art. He continues to lead groundbreaking collaborative projects like the Jordaens Van Dyck Panel Paintings art historical initiative.

Joost in front of a Jordaens and Carrara marble bas-reliefs from Jan Fabre’s My Queens, an expo he curated for the Royal Museum of Fine Arts in Brussels in 2018

How do new tools and technologies shape how we see ourselves and create meaning? Art has long been at the jagged edge of adaptation, but with its velocity and reach, artificial intelligence (AI) is challenging art and art-making in new and unique ways, according to Joost Vander Auwera, leading art historian and cultural researcher. 
 
In a riveting session of The Catalyst Network, we were treated to insights from live debates across the art world on issues such as provenance, ownership, authenticity, identity and ethics in the AI era.
 
Joost’s opening comment sums up where we find ourselves: ‘Art is at the centre of (these debates) because it focuses on the difference between AI and the human mind. It’s created, art… by a human being who knows mortality, life, memory, embodied experience and existential responsibility. This is something AI does not have.’
 
I was invited to share some of my experiments with creative tools, including AI, exploring how they have supported art-making and performance, as well as reflecting on the current limitations of these technologies.

Example of endlessly repeating audio/video installation by Petervan

Historical context matters. ‘Originality’ in the 17th century was very different to how we think about it today, Joost points out. Then it wasn’t uncommon for artists to create several versions of the same painting, and when they had a major painting in the studio, it might be reworked to adapt to a new style and market. ‘We have to not take what we see now,’ he cautions, ‘as being absolute in art.’

Art is at the forefront of society and social memory and evolves with the times, public tastes, and tools. There are, however, universal elements in how we experience art. 

Joost recalled one early experiment where all Rembrandt’s paintings were loaded into an AI application to produce a ‘new’ Rembrandt. ‘The painting they created had all the stylistic aspects of Rembrandt, for sure, but it is a boring painting.’ He pointed out the AI Rembrandt was the common denominator of the previous paintings of Rembrandt, the opposite of what Rembrandt does: more with less. So, a real Rembrandt is ‘more with less’, and AI is ‘less with more’.

The Next Rembrandt – created by AI in 2011

These artists mastered the techniques then went beyond, capturing an essence of human experience that’s currently beyond the reach of AI. 
 
That said, AI is making quantum leaps, and Joost highlighted the need for (human) critical thinking to combat the shadow sides of technology. A brilliant conversation on how we create collective memories and why it matters.

Original text by Josie Gibson, slightly adapted and complemented by some images by Petervan

Petervan’s Ride – July 2026

Petervan’s Musical Ride July 2026 – 52 songs. Mostly recent releases, including those by The Rolling Stones, Madonna, and Rhythm & Sound. Oldies from The Scene, Kavinsky, and Right Said Fred. Lots of experimental as well. Play in shuffle mode to increase the surprise factor. Enjoy

Petervan’s Delicacies #185 > May-July 2026

“Delicacies” is my incoherent, irregular, unpredictable collection of interesting sparks I came across online. Handpicked by a human, no robots, no AI. A form of tripping, wandering, dérivé, with some loosely undefined theme holding them together. Delicacies have no fixed frequency: I hit the publish button when there is enough material. That can be after a week or after 3 months. No pressure, literally. Enjoy!

Some highlights from this edition:

If you prefer the full firehose, check out the Substack link: https://petervan.substack.com/p/petervan-delicacies-185

Metahuman says Poem

Continuation of the “Something Has Dissipated” project. Using Metahuman Creator in Unreal Engine 5.8 and the audio-driven lip-sync feature of Metahuman Animator.

Petervan’s Ride – June 2026

Petervan’s Musical Ride June 2026 – 50 songs. A little more techno-dub than usual. Mostly recent releases, including those by Beatrice M. (her new album is on Bandcamp), Jack White, and Romare. Oldies from Bob Marley & The Wailers, Madonna, and Placebo. Play in shuffle mode to increase the surprise factor. Enjoy

Opening Petervan Solo Exhibition > June-August 2026

I am delighted to announce the opening of my second virtual exhibition, featuring a selection of physical and digital works created between 2023 and 2026. The exhibition will be on view from 1 June to 31 August 2026.

Click on the image below to enter the exhibition on the Kunstmatrix platform. The 3D gallery can be explored on PC, Mac, tablet, or mobile device. Upon entering, you will find a brief introduction with navigation instructions to help you get started.

The exhibition includes several interactive features, such as the ability to generate an online or PDF catalogue and an augmented reality tool that allows visitors to preview artworks on a wall in their own space.

Digital and acrylic paintings are available as high-quality prints in a variety of formats, with paper finishes, mounting options, and custom framing. Original canvas works can be shipped internationally. Video installations are also available and can be adapted to suit specific exhibition or presentation environments.

If a particular artwork interests you, you can contact me directly via the email icon in the artwork’s detailed view.

And one final suggestion: turn the sound on for the full experience.

My sincere thanks to the Kunstmatrix team for their outstanding support in making this exhibition possible.

Enjoy!

Petervan

Petervan’s Ride – May 2026

Petervan’s Musical Ride May 2026 – 62 songs. As usual, mostly recent releases, including those by Mouse on Mars (with Lee “Scratch” Perry), Yu Su, and Hyperstellar. Oldies from Pink Floyd, Mekons, and Nightbus. Play in shuffle mode to increase the surprise factor. Enjoy!

Time for slow non-events

Short trailer for my video installation “Clothesline”. A call for attention to the non-event and slowness.

The installation runs peacefully at a human heartbeat speed of 60 BPM. Based on a static video of a clothesline in the wind. Repetitive ambient soundscape in Ableton Live, combined with Videosync transformations. Installation produces endless random video and audio output. No AI.

I got inspired by David Claerbout’s quote about “Against Strong Images”:

“I notice that when people discuss my work, they often talk about ‘strong images. But that is not what I do. I choose weak images. These are images without voice, without date, without event, without place – situations that can’t be easily communicated. This puts me in the camp of the longue durée. In that camp, that reservation, sit all the losers of history. It is where the non-event lives.” – David Claerbout

The clothesline in the wind is such a non-event.

For galleries and venues: the installation only requires a Mac or a Windows 11 PC (with Ableton Live and Videosync installed) and an HDMI connection to a TV Screen with audio. Less is more.

Petervan’s Delicacies #184 > March-May 2026

“Delicacies” is my incoherent, irregular, unpredictable collection of interesting sparks I came across online. Handpicked by a human, no robots, no AI. A form of tripping, wandering, dérivé, with some loosely undefined theme holding them together. Delicacies have no fixed frequency: I hit the publish button when there is enough material. That can be after a week or after 3 months. No pressure, literally. Enjoy!

Some highlights from this edition:

If you prefer the full firehose, check out the Substack link: https://petervan.substack.com/p/petervan-delicacies-184

Petervan’s Ride – April 2026

Petervan’s Musical Ride April 2026 – 52 songs. As usual, mostly recent releases, including those by De Staat, Demmers, and Tiga. Oldies from Cream, Ultravox, and Africa Bambaataa. Play in shuffle mode to increase the surprise factor. Enjoy!