It’s FinTech unicorns all over the place these days. But where are the Phoenix organisations in financial services?
Keynote speaker and author Peter Hinssen wrote a book “The Phoenix and the Unicorn”, and he is going to interview me about phoenix organizations in the financial industry for his blog in a few days.
As a big believer in the power of the network, I was wondering what your favourite phoenix companies were in banking and finance: those type of long lived companies that were able to stay relevant by reinventing themselves on a regular basis through business model, market, service and product innovation? Examples (in different industries) would be Walmart, Microsoft, Ping An and McDonalds.
It you take part, it would be great if you could suggest a company name and why you consider them a successful financial industry phoenix. To keep it simple and straightforward: just use the comments section of this post.
You’ll receive an e-book copy of Peter’s book ‘The Phoenix and the Unicorn’ if your suggestion makes the top 3!
Petervan Studios 
For those criteria, I’d say Capital One. From credit card company to data maven, to acquiring brick and mortar banks, to mobile banking, to open banking, etc.