A collaborative art project to curate words that never make it into a McKinsey presentation.

In essence, all words that make us human.

This collaborative curation will result in an avant-garde triptych (on three HD interactive video screens with matching soundscapes) – or something more dramatic and theatrical – to be exposed/performed during Petervan’s next expo (on and offline).

In March 2024, I added a whole set of additional words:

Suggest a new non-McKinsey word by filling out the form below.