My good friend Peter Hinssen is pretty busy these days. At the end of last year he wrote a book about the dead of alignment between IT and Business. It was and still is a big plea for “fusion”.

Now he’s doing in video’s. The first one is called “The laws of IT”. You can find it here.

In both stories there is something of “us” and “them”.

It all illustrates the fact that we are trapped in talking system to system. For example: IT to Business. Or Marketing to Products. Or Ordering to Finance, etc.

As long as we do this, we are “competing” between systems.

We have to talk human to human. My way of co-operating with my colleagues changes dramatically when i have the mindset of “what story is behind that PERSON”.

I start having genuine interest in that person, and it profoundly changes our co-operation potential.